SHAYA - be happy, make happy
Tired of searching? Thanks to our super-soft Shaya smartphone case, you always know where to find your mobile phone when you receive a call or an important message. No cell phone with you? No problem either!
you like the mini bag?
First time in Paris
Finally, after a pandemic-related lockdown, "normal" life is slowly starting to run again. After participating at the PittiUomo, we had the first opportunity to present our women's collection during the Paris Fashion Week.....
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Amazing Grace cardigan
Styles that are easy and, above all, to be combined in a variety of ways, usually become the favorite pieces of their owners. Always being well dressed without having to break your head makes everyone start the day.....
Home of quality yarns
Every year, the friends of high-quality yarns meet twice for the Pitti Filati in the historic walls of the Fortezza da Basso in Florence. Like all other events organized by Pitti Immagine s.r.l. this exhibition is also....
more about quality yarns
peeled by hand
Even the highest quality cashmere yarn tends to peel at the beginning. This is related to the spinning process and cannot be avoided. Many tests that we have carried out with our products came to the result...
more about our wonderful project
Pitti Uomo 100
Finally, after almost a year and a half, the traditional Pitti Uomo took place again in Florence. From June 30th - 07/02/21 there was a little bit smaller edition of the event in Fortezza da Basso, but all visitors.....
more about the small man
8-ply sports equipment
This extremely soft 8-ply cashmere hoodie will be your constant, perfect companion. In the morning when you warm up on your bike or during relaxing hours on the beach. We even enjoy it while skiing. Really a super stylish.....
more about this Allrounder
The super-cuddly all-rounder “Skillful Liv” is the ideal protector as soon as the temperatures drop a little, but you still want to be outside. Nothing can surprise you, as the 3 Gage Jumper can be skillful transformed from a ...
more about this fantastic jumper
Best of the yarn
Renowned for its textiles, the small Italian town of Prato is a veritable cashmere hub, hosting an elite circle of top-class manufacturers of cashmere yarn. At a time when growing volumes of questionable-quality cashmere…
more about our italian partner
Think global, act local
There are many different sides to sustainability. As we can’t source our raw material in the quality that we need directly in Europe, we felt it was important to at least ensure that…
basically sustainable thinking
For us at buttertea, it was important to act sustainably in all areas from the start without compromising on quality. This is why the products made from the most natural cashmere yarns.....
more about our purest products?
Most of the people think cashmere is pure winter clothing. Lovers of this unique fiber wear their products all year round, as Lisa does here in front of Portofino. Since cashmere has a temperature...
more about our cozy coats
Six threads for Steve
There aren't many things that can approach a long personal friendship. This cardigan succeeds! The beautiful cardigan made of 12-ply luxury yarns impresses with its simple and timeless design...
more about this 12-ply dream
Our completely sustainable cashmere yarn fascinates with the interplay of the soft, natural colors of cashmere. In order to be able to offer the pure, elegant shades of which cashmere connoisseurs.....
more about true sustainability
what’s a blazcar?
This extraordinary knitted jacket made of the finest cashmere yarn is an incredibly versatile companion. Whether casual with jeans, effortless with a skirt or as a warming...
The most typical Mongolian beverage is süutei tsai (salty milk tea). This is the Mongolian version of the buttertea traditionally drunk in the Himalayan regions. The Mongols welcome visitors…
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Needle and thread makes your darling complete
If you thought that selecting the right yarns and getting the best and most experienced people to operate our handknitting machines was all there was to it, then think again. Because we sew on all our buttons and labels by hand.
more about real carftmanship
You know those times when you just want to switch off from everything, but you can’t because you’re out in public? Our super-soft hoodies offer knitted privacy – just put your hood up and zone out!
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The buttertea SPA promise
Treat yourself to one of our exclusive buttertea cashmere garments and not only can you savour the sensation on your skin but if it starts to pill, or you’re at all unhappy with the way it looks,…
more about our treatments
All wrapped up
Stay warm and cosy in this top-quality, 10-ply cashmere coat − a dream come true. Whatever the day ahead may bring, you’ll be a match for it. Whether you opt for the casual version…
Handknitting is the fine art of a manual craft transposed into the industrial age. And while today both Germany and Japan produce superb computer-controlled knitting machines that knit the finest products, the difference…
more about artisanery
For your eyes only
As for the exact composition of the individual fibres and how they are plied, well, this is something the top yarn manufacturers are careful to keep to themselves.
more about the perfect twine
It’s the unique qualities of the fibres that make cashmere so desirable. No other fibre merits so many superlatives: Cashmere is far finer than even the finest wool (cashmere: 14 -16 micron / superfine merino wool: 19 micron);...
more about this magic hair
Did you know that every cashmere item gets a wash before it’s dispatched? That’s because very few people would find unwashed cashmere attractive. Washing the fibres after they’ve been spun and knitted…
about the washer
Magicans of Montale @ work
Transforming raw cashmere into yarn is a complex process that requires not only sophisticated machinery but also expert knowledge that few people command. The ideal combination of engineering and expertise…
more about the artists
Pitti uomo - Firenze
Every year in January and June, brands, buyers and all true devotees of tailoring and high-end menswear in particular head for the fabulous city of Florence to help celebrate the Pitti Uomo trade show.
more about the small men
Super duper hoodie
The derivation of the buttertea brand are our ultimate feel-good hoodies with personal privacy. There are always these situations where you need time for yourself. Simply hood up!
more about your protection of privacy
The first step in processing raw (also known as “greasy”) cashmere is to sort the fibres by quality and colour. But even before this can happen, all non-fibrous impurities must first be removed by hand. Then the fibres are…
more about beautiful colours of our nature
Country of origin
Top-quality cashmere calls for experienced herders who really look after their goats − and for the ideal climate. To make sure we get top-quality yarn that meets our discerning standards, we source our raw cashmere from…
more abou this beutiful country
No 2nd chance
It’s time everyone became aware of their responsibility towards our planet. That’s why, for us at buttertea, sustainability is not just a question of natural or recycled products but an integral…
read more about the most interesting possibilities
Arriving at the mill
When the raw cashmere comes off the train after 45 days en route from Asia to Italy, the big linen bales are opened and the contents visually inspected. As cashmere fibres are paid for by weight, the bales sometimes have stones, …
more about the way of the cashmere
Home sweet home
Even today, up to 60% of the population of Mongolia still live in traditional yurts. Accustomed from birth to a nomadic lifestyle that means moving their yurts frequently from one place…
In March 2016, our yarn manufacturer signed up to the Detox project promoted by Greenpeace. Aware of the importance of eliminating hazardous substances from the production cycle, the company has chosen a greener route.
more about sustainable thinking
To this day, the finest raw fibres for our super cashmere yarns are still hand-combed from the goats. The more carefully the herders work, the higher the prices they will obtain for their bales of raw cashmere.
more about hand combed yarn
Cold air, warm hair
The finest, softest and most durable cashmere fibres come from Mongolia, Inner Mongolia and Tibet. Why? For one thing there’s the dry and very cold climate, and for another the wide range of temperatures commonly…
more about hard conditions
The final step in the production of a high-quality cashmere garment is handled by the finishing department. This is where all buttertea products are subjected to initial quality control and steamed into shape.
more about the finshing
We took our time when choosing the company that supplies our yarn. Given the quality to which we aspire, only the very best manufacturer of cashmere yarn would do. Not only that,…
learn more about free goats for Mongolia
Looking after cashmere
High-quality cashmere is actually very easy to look after and keep looking good. There are only a few points to bear in mind to ensure that you can continue to enjoy your natural product…
about taking care for your sweater
Our decision to collaborate with our chosen yarn manufacturer in Prato was based on two key considerations: Firstly, nowhere have we encountered higher quality, and secondly, their commitment to sustainability makes them…
why we love sustainability
Experience meets innovation
Our yarn manufacturing partner originally came from the mechanical engineering sector where they developed and built machinery − and that same inventive spirit still pervades the company. So it comes as no surprise…
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As an international brand, we set great store by the ethnic diversity of our workforce. Our colleagues in Mongolia and Inner Mongolia, for example, are responsible for supplying our raw material.
more about our colleagues
Only as good as its seams
The linking machine handles the seaming or construction of the various pieces of a knitted garment. The crucial thing here is to ensure that every last stitch is picked up, to avoid holes appearing in the seams at a later date.
more about real carftmanshipx
For us, sustainability is first and foremost about lasting quality. We are actively opposed to the frenzy of the fast fashion industry. That’s why we develop products which, if cared…
All parts of the product
Every item that goes into our products is carefully selected with a view to helping the planet, although without ever compromising the quality of any part of the finished product.
more about sustainable labeling
Colourful by tradition
The people of Mongolia can boast a long and proud heritage. To this day, like their ancestors thousands of years before them, some 60% of the population still live in yurts.
more about the authentic mongolian
Leaving aside for a moment the composition and quality of the yarn, the right size and the perfect fit hold the key to that feel-good sensation in your favourite item of cashmere knitwear. That’s why we invest…
more about the perfect shape
Not only are our accessories made to the same high standard as our sweaters and cardigans, they are also just as soft and last just as long because they are knitted from the same yarn.
Calimero with Sombrero
Adopting an integrated, environmentally compatible approach to garment production also means finding the right partners. Fortunately, we were able to locate the ideal partners in Italy…
more about our heartfelt wishes
What’s in a name
It’s only when the sustainable labels (60% organic cotton, 40% recycled polyester) are attached that our high-quality knitwear can be identified as products of the buttertea brand.
more about product branding
The buttertea yarn
2/28 cashmere represents a unique level of quality in which two strands or ‘plies’ are spun into a top-class yarn. Production of such high-quality yarn is restricted to a particularly exclusive circle of manufacturers, …
more about high end yarns
When you get up in the morning and don’t want to think about what to wear, you can’t go wrong with our super-soft, ultra-cosy knitted coats. Worn casual with jeans, over work-out clothes…
more cuddly colours
Needless to say, high-quality luxury goods need to be packed securely for the journey to their new owner. Here too we have opted for a zero-plastic solution. No matter if buttertea products…
more about renewable products
Products made from cashmere, one of the world’s most beautiful and most expensive natural materials, will last a long time if cared for correctly. Owing to its fibre structure…
more about the most incredible fibre